FRACTIONAL MARKETING LEADERSHIP · HOME SERVICES
Take marketing off your plate — and put growth on it.
I take the entire marketing function off an owner's shoulders - strategy, execution, agencies, and reporting.
Named one of Plumbing & Mechanical's 10 Influential Women in Plumbing · 2026
Annual revenue growth achieved with a marketing function built from the ground up — brand, budget, agencies, campaigns, and reporting.
ROLE: FULL MARKETING OWNERSHIP · RALEIGH, NC
SOUND FAMILIAR?
You didn't start a contracting business to run its marketing.
Most growing home services companies hit the same wall: the trucks and techs are ready, but nobody actually owns keeping the phone ringing. That's the gap I fill.
Marketing is your side job.
You — or your office manager, or your spouse — handle marketing on top of a real full-time job. It gets attention only when call volume drops, which is exactly when it's too late.
Your agency reports clicks, not calls.
You're paying an agency real money and getting dashboards full of impressions. Nobody can tell you what a booked job actually costs, or whether the spend should move. And how do you coordinate a strategy across internal resources and multiple agencies?
A marketing director is out of reach.
Experienced marketing leaders cost $100K+ a year. At your size, that's not the right hire yet — but flying without one is costing you growth every month. Create a marketing strategy that will plan your growth and success.
HOW WE WORK TOGETHER
Two ways to start.
Every engagement is built for privately owned plumbing, HVAC, and electrical companies doing roughly $2M–$15M — big enough to grow, not big enough for a full marketing department.
Marketing Audit & Growth Roadmap
FIXED FEE · DELIVERED IN 2–3 WEEKSFind out what's working, what's wasted, and what to do next. I review your current marketing, spend, agencies, vendors, software stack, and local competition — then hand you a prioritized 12-month roadmap built for your market and budget.
You keep the roadmap either way. Many owners have me run it for them; the audit fee is credited toward your first retainer month if you do.
- Full review of current spend, agencies, and vendors
- Competitive analysis of your local market
- Software and tracking stack assessment
- Prioritized 12-month growth roadmap
- Audit fee credited to first retainer month
Fractional Marketing Leadership
MONTHLY RETAINER · 6-MONTH MINIMUMI become your marketing department. Strategy and annual budget, agency and vendor management, campaigns, tracking, and a monthly report that talks in booked calls and revenue — not impressions.
Every engagement starts with a 2-day onsite visit — I walk your shop, ride along, sit with your CSRs, and meet your team before I build your plan (you cover travel). Director-level leadership at a fraction of a director-level salary — and when you're ready to build an in-house team, I'll help you hire and train it.
- Annual marketing strategy and budget ownership
- Agency and vendor management with performance benchmarks
- Seasonal campaigns and offer planning
- ServiceTitan and Marketing Pro implementation
- Monthly revenue-focused reporting
- 2-day onsite kickoff visit (travel covered by client)
- In-house team hiring and training when you're ready
Kerry Sweet
Founder · Learn2Connect
WHO YOU'RE HIRING
I've sat in your seat's passenger seat.
I'm Kerry Sweet, founder of Learn2Connect. I bring 25 years of corporate marketing experience and an MBA from Wharton - but my real education came from running a family business and seeing firsthand what a company's success means for a family and its community. That's why I spend my time helping small and midsize companies thrive and grow.
I'm not an agency, and I've never sold marketing from the outside. I spent four years inside a home services company - owning marketing, building budgets, sitting in QBRs, and training technicians and the call center - and answering to the same numbers you do: booked calls, revenue per truck, and growth.
That means you get more than a marketer. I know ServiceTitan and Marketing Pro inside and out. I've run EOS-style planning, managed agency and software transitions, built membership growth programs, and vetted more vendors than I can count. I've also worked deep inside the networks where the best contractors sharpen their business: the Nexstar Network, the PHCC community, and a consulting engagement with Unlimited Services Group, a private equity–owned home services platform.
Learn2Connect exists for one kind of client: the owner who's ready to grow but doesn't have anyone truly running marketing. That's the job I do.
WHAT HAPPENS NEXT
From first call to full pipeline.
Book a call.
A free 30-minute conversation about your company, your market, and where growth is stuck. No pitch deck, no pressure — you'll leave with at least one useful idea either way.
Get your roadmap.
If it's a fit, we start with the audit. In two to three weeks you'll know exactly where your marketing stands and what the next 12 months should look like.
I run your marketing.
Retain me and the roadmap becomes my job. You stay focused on trucks, techs, and customers — and we review results together every month, in revenue terms.
Ready to put someone in charge of growth?
Tell me about your company and your market. If I can help, I'll show you exactly how — and if I can't, I'll tell you that too.
Book a Call