WHO YOU'RE HIRING
I've sat in your seat's passenger seat.
25 years of corporate marketing. Four years inside a home services company. One focus: helping owners like you grow.
Kerry Sweet
Founder, Learn2Connect
I'm Kerry Sweet, founder of Learn2Connect. I bring 25 years of corporate marketing experience and an MBA from Wharton — but my real education came from running a family business and seeing firsthand what a company's success means for a family and its community. That's why I spend my time helping small and midsize companies thrive and grow.
I'm not an agency, and I've never sold marketing from the outside. I spent four years inside a home services company — owning marketing, building budgets, sitting in QBRs, and training technicians and the call center — and answering to the same numbers you do: booked calls, revenue per truck, and growth.
That means you get more than a marketer. I know ServiceTitan and Marketing Pro inside and out. I've run EOS-style planning, managed agency and software transitions, built membership growth programs, and vetted more vendors than I can count. I've also worked deep inside the networks where the best contractors sharpen their business: the Nexstar Network, the PHCC community, and a consulting engagement with Unlimited Services Group, a private equity–owned home services platform.
Learn2Connect exists for one kind of client: the owner who's ready to grow but doesn't have anyone truly running marketing. That's the job I do.
"I know what it looks like when the phone stops ringing."
WHY IT'S DIFFERENT
Not an agency. Not a consultant. Your marketing department.
I've worked inside the industry
Four years owning marketing inside a home services company — not advising from the outside. I know what it looks like when the phone stops ringing.
I report in revenue, not impressions
Every monthly review covers booked calls, cost per acquisition, and revenue impact. You'll never get a dashboard full of clicks with no connection to growth.
I know your networks
Nexstar, PHCC, ServiceTitan, EOS — I speak the language of the best-run contractors in the country and bring those best practices to your business.
I help you build toward independence
When you're ready to hire in-house, I'll help you recruit and train your first marketing hire — so the function outlasts our engagement.
Credentials & affiliations
P&M 10 Influential Women in Plumbing · 2026
Named one of Plumbing & Mechanical's 10 Influential Women in Plumbing
MBA, Wharton School
University of Pennsylvania
ServiceTitan · Marketing Pro
Certified implementation and optimization
Nexstar Network
Deep involvement in the contractor performance network
PHCC Community
Plumbing-Heating-Cooling Contractors Association
PE Consulting Experience
Consulting engagement with Unlimited Services Group
Ready to put someone in charge of growth?
Tell me about your company and your market. If I can help, I'll show you exactly how — and if I can't, I'll tell you that too.
Book a Call