REAL ENGAGEMENTS · REAL NUMBERS
What growth actually looks like.
These aren't projections or industry benchmarks. They're outcomes from real contractors who handed off their marketing and focused on running their business.
FEATURED ENGAGEMENT
$7M to $14M — revenue doubled in under three years.
Streamline Services is a multi-trade home services company in the Raleigh market. When we started working together, they had trucks, technicians, and ambition — but no one truly owning marketing. Here's what changed.
$7M → $14M
Annual revenue
Doubled in under three years
3
Trades under one brand
Plumbing, HVAC, and Electrical unified
From zero
Marketing function built
Strategy, budget, agencies, and reporting
What we built together.
Full marketing ownership
I stepped in as their marketing department — owning strategy, annual budget, agency relationships, vendor management, and monthly reporting. The owner stopped fielding marketing questions and started reviewing revenue numbers.
Brand and campaign infrastructure
Built the brand architecture to support three trades under one roof, launched coordinated seasonal campaigns, and established tracking that connected spend to booked calls — not just impressions.
Agency and vendor accountability
Audited existing agency relationships, renegotiated where needed, and put performance benchmarks in place. Every vendor now answers to the same metrics the owner cares about: cost per booked call and revenue per campaign.
ServiceTitan and Marketing Pro
Implemented and optimized ServiceTitan Marketing Pro to close the loop between marketing spend and job revenue — giving the owner a dashboard that speaks in dollars, not clicks.
Kerry built our entire marketing function from the ground up. We went from guessing at our spend to knowing exactly what every campaign returns. Revenue doubled — and we finally have a plan for what comes next.
— Streamline Services · Raleigh, NC
HOW RESULTS HAPPEN
The same playbook, built for your market.
Every engagement is different — different trade mix, different market, different starting point. But the approach is consistent: I own the marketing function completely, report in revenue terms, and stay accountable to the same numbers you are.
Start with the audit.
Before any strategy, I learn your market, your spend, your agencies, and your gaps. The audit produces a 12-month roadmap — and most owners are surprised by what they find.
Own the function.
I don't advise from the outside. I run your marketing — strategy, budget, agencies, campaigns, and reporting — the same way an in-house director would, at a fraction of the cost.
Report in revenue.
Monthly reviews cover booked calls, cost per acquisition, and revenue impact — not impressions or click-through rates. You always know what your marketing is returning.
Ready to see what this looks like for your company?
Every market is different. Let's talk about yours.
Book a Call